Manila Polo Club, my first time to hear about the place. It is said
to be one of the most prestigious private clubs in the Philippines. By
private, I mean, it is exclusive for the members of the club. They are
without a doubt, included in the upper-class unit in our society.
Last
Sunday, February 5, I was fortunate enough to be invited in an event
that will be held in MPC. Seriously?
Makakapasok na din ako sa loob
without the need to be a member! *insert super-mega-excited
laugh-slash-pa demure na tili here!!*
On
the said event, FILA will be launching their newest sports shoes:
Skele-Toes. Uh-oh. Wait, wait, and wait! Sports shoes? I'm not even close to
being a sporty person. Blame my big lazy ass when it comes to exercise.
Since
2003, the Cup has been one of the brightest highlights of the local
sports calendar in Manila Polo Club, not just for the action but also for the
glitz and
glamour!
And so this year, FILA launched a head scratchingly unique
campaign called
"Skele-Toes #whattheheckisthat" at the event where fans
of the revolutionary Skele-Toes four-toed shoes could stand to win a
starring role in a
travel and lifestyle documentary!
On the campaign
#whattheheckisthat:
We all wonder,
what the heck is #whattheheckisthat?
All
one has to do is look for the most amazingly
strange, weird, odd,
unbelievable, and what-the-heck-is-that reaction inducing photo, post it
to the FILA Phlippines Facebook page, and the Facebook community votes
for a winner. The top #whattheheckisthat submitter then gets to star in
an exciting travel and lfestyle documentary wearing his or her favorite
Skele-toes.
How cool is that? :)
And for those who have
Twitter accounts, guests can tweet their most
#whattheheckisthat moments
during the event and see their messages onscreen. Top tweeters get to
win FILA goodies. Exciting! :)
What's actually good about this
campaign is that the
FUN comes with a
social responsibility. A project
by FILA President
Butch Albert called
"500 For 500" by
Operation
Compassion is started. With every purchase of Skele- Toes, 500 pesos
will go to the 500 families affected typhoon Sendong. In addition,
guests may also donate at the registration area.
The event was hosted by four gorgeous Skele-Toes endorsers Tim Yap, Borgy Manotoc, Georgina Wilson, and Abs Abdelkader.
 |
| L-R: Tessa Prieto-Valdez, Abs Abdelkader, borgy Manotoc, Cris Albert (FILA CEO) and Georgina Wilson |
The night ended with an awesome party, great food and fireworks too! :)
For more information about FILA:
Log on to their
WEBSITE
Like their Facebook page here:
FILA Skeletoes Philippines
Follow their Twitter here:
@filaskeletoesph